The key to successful projects is building systems that people will actually use. We use workshops and stakeholders interviews to quickly understand your customers and users, understand their wants and needs and use the results to inform design and technical strategy throughout the project.
In order to align stakeholders on the vision for the project and/or strategic Salesforce opportunities, and how they fit in with the overall goals of the business, we lead strategy workshop to understand:
Digital and technical tactics to achieve business objectives
User personas and high-level user journeys for customers, partners, and employees
Customer or user journeys help to put the user at the center of an organisation thinking. Journey maps show considerations for interactions, feelings, channel/device, and behaviors to inform the features and functionality of a system. In this step we:
Create detailed journey maps for key experiences for customers, partners, suppliers, employees, or any other persona integral to the system
For opportunities identified, we lead brainstorming and rapid-prototyping sessions to uncover customer problems and develop innovative solutions with design thinking.
Define KPIs for each step of the journey, map to Salesforce features and reports
To find how you can get started with our team of customer experience consultants
Download our customer experience datasheet