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Customer Experience


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Customer Experience


Building thoughtful experiences for your customers, employees and partners

The key to successful projects is building systems that people will actually use. We use workshops and stakeholders interviews to quickly understand your customers and users, understand their wants and needs and use the results to inform design and technical strategy throughout the project.

If you understand your customer and provide for their needs and wants, they will engage with you, buy your products, and be loyal to your brand

How we do it


 

 

 

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How we do it


 

 

 

Strategy 

In order to align stakeholders on the vision for the project and/or strategic Salesforce opportunities, and how they fit in with the overall goals of the business, we lead strategy workshop to understand:

  • Business overview, pain points, goals and objectives
  • Digital and technical tactics to achieve business objectives

  • User personas and high-level user journeys for customers, partners, and employees

Journey Mapping

Customer or user journeys help to put the user at the center of an organisation thinking. Journey maps show considerations for interactions, feelings, channel/device, and behaviors to inform the features and functionality of a system. In this step we:

  • Create detailed journey maps for key experiences for customers, partners, suppliers, employees, or any other persona integral to the system

  • Identify customer experience transformation opportunities, for new/disruptive solutions to create differentiators from competitors

User Experience Design

For opportunities identified, we lead brainstorming and rapid-prototyping sessions to uncover customer problems and develop innovative solutions with design thinking. 

  • Design wireframes, prototypes, and features and functionality requirements for optimal experience
  • Define KPIs for each step of the journey, map to Salesforce features and reports

 

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Learn More


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Learn More


Contact us today

To find how you can get started with our team of customer experience consultants


Read more about our Customer Experience Strategy and Design Solution

Download our customer experience datasheet

 
Customer Experience Datasheet

Customer Experience Datasheet